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Digital Marketing

SEO, The Search Engine Optimization. It is a process of driving user traffic to your website from “free”, “organic”, “editorial” or “natural” search results on search engines such as Google, Bing and Yahoo.

As a part of digital marketing strategy, SEO analyst from Toyaja examines how search engine work, what people actually search for and which search engine is the most popular one. After making detailed analysis, Analyst will provide process of search engine optimization to increase visitors to your website.

SEO factors work in combination and no single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several factors can increase the odds of success while the presence of negative factors can worsen those odds.

On-Page Optimization

In On-Page SEO search ranking factors are the one where the pages are entirely within the publisher’s own control.
It is all about what type of content do you publish? Are you providing important HTML clues that help search engines determine relevancy? How does your site map / navigation help search engines.

Off-Page Optimization

Off-Page ranking factors the one where publishers do not have direct control on the pages.
Search engine not only rely on publisher controlled signals alone, because this cannot always yield the best results. Some publishers may try to make themselves seem more relevant than they are in reality.

SEO Service approach

  • SEO audit
    Before we implement SEO, there will be comprehensive analysis on your website conducted by our SEO analyst in comparison with your competitor website.
  • Keyword strategy
    Based on the audit analysis, we develop keyword strategy that includes a list of short and long-tail keywords based on the category, customer and competitor landscape.
  • On-page optimization
    Our analyst evaluate all your digital marketing assets. Also we search for :other factors that may affect your website listing in organic search results. The elements that we monitor include HTML code, keywords, meta tags, etc.
  • Link building
    As we are aware of the fact that creating hundreds of spam link does not increase page rank, we create quality = relevant + do follow + good traffic backlinks for your website keeping all the search engine updates in mind.
  • Monitor, report, and evolve
    We incorporate Google analytics with the website to track the changes that occur in the website after implementation of the SEO strategy. We share weekly and monthly website reports that help you understand the value we add to your business.


On-Page SEO

  • SEO audit for all service-related pages
  • In-depth keyword research based on competitor analysis
  • Maintain keyword density, prominence & proximity in content
  • Optimize meta tags (title & description)
  • Understand the importance of header tags
  • Developing content strategy
  • Building internal links with targeted anchor text
  • Image optimization
  • Page load time optimization
  • Website health check
  • Re-constructing URLs
  • Developing custom 404 page
  • Adding Google direct connect feature
  • Fixing IP canonicalization issue

Off-Page SEO

  • Article submission
  • Press release submission
  • Classified submission
  • Blog commenting
  • Increasing social signals
  • Postings in social sites (Facebook, Twitter, LinkedIn & Google+)
  • Social book marking
  • Posting reviews
  • Guest posting
  • Forum submission
  • Business directory submission
  • PDF / PPT Submission
  • Video submission
  • Profile page creation (Wikipedia, Crunch Base, etc.)

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